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AlohaABA

Publishes its price, which almost nothing else in ABA software does — but not its founder.

The short version

Operating since
2018 or earlier3
Headquarters
Texas — city varies by source578
Owned by
Not disclosed2
Chief executive
Jimmy Ma5
Money raised
None disclosed2

AlohaABA is the rare ABA platform that will tell you what it costs before you talk to anyone: $29.99 per staff member per month, with a free trial. In a category where every software product hides its pricing behind a demo request, that alone makes it worth a look.1

It is also one of the least documented companies here. No founder is named anywhere. The company describes its team as including behavior analysts, billing experts, developers and parents of children on the spectrum, but no individual is credited with starting it.4

The hard evidence of its age is a trademark record showing first use in June 2018, and the company's own copyright line running from 2018. Its chief executive, Jimmy Ma, was quoted in that role by early 2024.3

How it got here

June 2018
Trademark records show first use of the AlohaABA name.3
February 2020
The trademark is registered.3
February 2024
Becomes a business affiliate of the Council of Autism Service Providers; Jimmy Ma quoted as CEO.5
April 2024
Two-way integration with Hi Rasmus goes live.6
July 2024
Voted best value ABA software of 2024 by Capterra users.1

Money and ownership

WhatAmountDetail
Outside investmentNone disclosedNo SEC filing and no funding announcement found.2
Size, as the company reports it self-reported figures by year
As ofReported
2024A 4.9-star rating with 98% of customers recommending it, per a partner announcement7
What we could not confirm 4 open questions
  • No founder has ever been named, and no founding year is published. The tightest bracket we can defend is a trademark first-use date of 28 June 2018.3
  • The headquarters city differs between sources. The company's own 2024 announcement datelines Fort Worth; a partner announcement the same year datelines Frisco; the Texas franchise-tax register gives an Austin address. Its own About page states no location at all.578
  • The corporate history before June 2023 is unclear. The Texas record is for a company chartered in another state, and the 2020 trademark was registered to an LLC rather than the corporation that exists now.83
  • Aggregator profiles claiming a 2015 founding in Hawaii contradict the company's own copyright notice and trademark record. We do not report them.2

Sources

  1. AlohaABA voted best value ABA software of 2024 by Capterra users31 Jul 2024
  2. SEC EDGAR — no Form D filings for Aloha Practice Managementaccessed 1 Aug 2026
  3. USPTO trademark record — ALOHAABA, serial 88535848accessed 1 Aug 2026
  4. AlohaABA — About usaccessed 1 Aug 2026
  5. AlohaABA becomes a business affiliate of CASP6 Feb 2024
  6. Hi Rasmus and AlohaABA integration24 Apr 2024
  7. AlohaABA and Therapy Brands announce Catalyst integration19 Sep 2024
  8. Texas Comptroller — Aloha Practice Management Inc. franchise tax recordaccessed 2 Aug 2026

Related

How we researched this. Every numbered citation above links to the document it came from — a company or investor announcement, a regulatory filing, or a government business register. Funding aggregators were used only to find those documents, never as a source for a figure: where a widely repeated number has no traceable origin, we leave it out and say so. Nothing on this page is estimated or inferred. Something wrong or out of date? Send a correction.