ABA Software Pricing: What Vendors Actually Publish

The most useful thing to know about ABA software pricing is how little of it exists in public. Among the major practice-management platforms, the market splits cleanly in two. Publishes rates on its own site (each re-verified 13 August 2026): Motivity, AlohaABA, Theralytics, Raven Health, Portia, Noteable, Artemis ABA, Office Puzzle, and ABA Toolbox — nine of the 32 software listings we index, with the verified rate recorded on each profile. Publishes nothing — contact vendor: CentralReach, CR Essentials, Rethink Behavioral Health, Hi Rasmus, Passage Health, Lumary.

Notice which side the market leaders sit on. The platforms most practices run on are the ones where you cannot learn a single number without booking a demo. This page collects everything that is published — rates, terms, renewal clauses — because the absence of a sticker price makes the published contract language the most load-bearing information in the category.

Published rates exist — but they don’t compare cleanly

The vendors that publish rates don’t price the same unit, and two of them make the trap concrete. Office Puzzle publishes $19.99 per staff user/month, everything included; ABA Toolbox publishes $29–$58 per learner/month by tier. Which is cheaper depends entirely on your shape: a practice with 12 staff and 60 learners pays ~$240/month on one model and $1,740–$3,480 on the other — and a practice with 40 part-time RBTs and 25 learners flips the comparison. Module scope differs just as much; a low unit price can cost more than a high one at your real roster and census. Beyond those two, we deliberately do not reprint numbers here — vendors change them without notice, and a stale price on a reference page is worse than a link. Each platform’s directory profile links its pricing page where one exists; our solo-BCBA guide works the per-seat vs. per-client arithmetic through a single example practice, which is the only honest way to compare them.

What we can say categorically: a published rate is a feature. It means you can budget before a sales call, and it usually means the vendor is confident the number survives comparison.

The terms are the real price

For the platforms that publish no rates, the published legal terms are where the cost structure lives — and only one vendor in the set publishes them in useful detail. From CentralReach’s own Terms of Service and Pricing Policy (read 6 August 2026, full treatment in our CentralReach alternatives guide):

Clause	CentralReach’s published position
Term	Twelve-month subscription, charged monthly
Renewal	Auto-renews for further twelve-month terms unless written notice ≥45 days before expiry
Early exit	”Customer does not have an early termination right”
Price escalation	Up to 7% compounding annual increase, without prior notice, reserved
Seat commitments	May be automatically increased — not decreased — semi-annually based on trailing usage
Data after leaving	Retained a minimum of 60 days post-termination; exporting is the customer’s responsibility

We publish this not to single out CentralReach — publishing terms at all is more transparency than most of its competitors offer — but because these six rows are the checklist. Every vendor has answers to these questions; most just don’t write them down where you can read them. Ask for the equivalent clauses in writing before any demo goes to a second call, and diary the renewal-notice date the day you sign anything.

The questions that force pricing clarity

In a market without stickers, the buyer’s leverage is specificity. Six questions that turn “it depends” into a number:

1. Total first-year cost for our exact census and staff count — implementation, training, and required add-ons included, as one figure in writing.
2. The per-unit price and the unit — per staff seat, per active client, per learner? What happens to the bill in a month our census dips?
3. Renewal mechanics — term length, notice window, and the maximum annual increase you will put in the order form.
4. What triggers a price change mid-term, and what’s contractually capped.
5. Data export — format, completeness, cost, and the retention window after termination. (Test the export before you need it.)
6. The reference price: “What do practices our size typically pay?” — asked last, after the specific quote, never instead of it.

What this page will become

Our annual survey is collecting what ABA practices actually pay — real invoices, anonymized, by practice size and module mix. When the sample supports it, this page’s successor is the ABA Software Pricing Report: the numbers vendors won’t publish, published. Until then, this page holds the standing offer that keeps everyone honest: any vendor that publishes its pricing gets that fact recorded on its profile and on this page within a week. The list at the top of this page is the scoreboard.

Sources

Publication status and rates: each vendor’s own public pricing page, re-verified 13 August 2026, with the specific figures recorded on each linked profile. Contract terms: CentralReach’s published Terms of Service and Pricing Policy, read 6 August 2026 — negotiated orders may differ; read the agreement that applies to you. Directory pricing labels: The ABA Index, where “Not published · contact vendor” means a price could not be found on the vendor’s own site without entering a sales conversation.